We’re going to install Google analytics in just 2 parts Part 1: Create an account in Google Analytics. So to create an account, click here analytics.google.com And click ‘Start Measuring’ ► Enter your account name and then click ‘Next’ Now, Select ‘Web’ ► Click ‘Next’ ► Enter your site details and then click ‘Create’ Once you have created your account, you can go to the next part Part 2: Adding Google Analytics to your website So to add your google account, we are going to do 3 steps. Step 1: Install the google plugin on WordPress Go to WordPress Dashboard ► Plugins ► Add New Search for a plugin ‘site kit by google’ and click ‘Install’ Once you have installed the plugin, we can go to the next step Step 2: To set up the Google plugin So to set up the plugin, click ‘Start setup’ ► ’Sign in’ (to your google account) Click ‘Allow’ then click ‘Proceed’ Once you have signed in with your Google account Click ‘Allow’ ► Click ‘Add Site’ So now we have successfully set up the plugin Next, we can go to the final step Step 3: Connect the Google Analytics account which we created with our website Once you connect, you will be able to see your site’s data, So to connect, go to analytics ► Click ‘Connect service’ And then sign in to your google account Now click ‘allow’ ►and then click ‘Configure’ And the google analytics will be connected to your website So now Google will start capturing your site’s data, and you will be able to see them right away So how can you see the performance details & can use them? To see the performance details, Go to your WordPress dashboard ► Site kit ► Analytics And you can see all the performance stats from your site like The number of users, who have visited your site, in the last 28 days, and a graph of those users, for each day of the month. The average time, they are spending on your site. The pages on your site, which is getting the most number of views. And different sources of traffic to your website. So this is how you can know the source of traffic on your website. Next, let's see how your site is performing on google search results. Once you setup the google site kit plugin on your site, your site will also be connected with the google search console. Now with the help of google search console, you can see things like: The position/rank at which your site, is appearing on google. And which keywords people are searching for, before reaching your site. The number of times people have clicked your website link on Google The number of times your website has appeared on google search results So to see how our site performing in google search results Go to Site kit ► Search console Here you will be able to see the performance of your site, on google search. So that’s it guys This is how you can Install Google Analytics on your site.

So to rank your website. we are going to do 3 parts. Part 1: Create content which can rank on google. To create the content, we’re going to do 4 steps Step 1: Find what people are searching for In order to create the content, first you need to know what the people are searching on google related to your website or business. Now just search something on google related to your business & you will get related suggestions next to it. Now these suggestions are the terms, what people mostly search on google. Step 2: Choose the users, you want to reach Now each suggested result is a set of the users you want to reach. So you need to choose a term searched by the people. Step 3: Find out what the users might be looking for. After choosing the set of users based on the search term they are looking for, Now you need to find and understand what really that particular user is looking for. Step 4: Create your content. Now that you know what the user is searching, Next you need to answer that with your content. So to create the content, Go to WordPress Dashboard ► Posts ► Add New Now enter the title, content, images etc which solves the users' needs & publish it. Once you’ve created the content, you can go to the next part. Part 2 : To make your content, appear good on google search result. Now once your site gets ranked and appears on search results, You can see your title, link to your post & description on google. Now if the link of your page is unclear or not readable with some random characters and text, Change the permalink which will make your site URL’s look good and also perform better in google search results. Now if you look at your description on google, it shows the content which you’ve added in post. Now instead of this if you want to add your own text, You need to install the ‘Yoast SEO’ plugin in your WordPress site. Now if you go to your post and click ‘Edit’. You will get some new options from Yoast SEO in your edit page. Now click ‘Edit Snippet’ and write your own description which you want to display on google. So now we have successfully made our site look good on the Google search results. Now to help Google, find your site & it's content, we need to share our website details with Google. Part 3 : Tell Google about your website content We are going to do this in 3 steps. Step 1 : Install ‘Site Kit by Google’ plugin. Step 2 : Setup the plugin. Once you’ve installed the plugin, click ‘Start Setup’ to setup the plugin. Sign In with google & click ‘My Dashboard’ to see your website is successfully connected with Google. Step 3: Tell Google about all the pages you’ve on your website. So to inform Google about your posts/content, we need to submit a ‘sitemap’. To get the sitemap, let’s go to WordPress Dashboard ► SEO ► Features Now click on the question mark next to XML sitemaps. And then click ‘see XML sitemap’ to get the sitemap with all the links of your pages on your site. Now copy the sitemap link on your browser & paste it in Google Search Console. So now when you publish new content, it will be automatically added to your sitemap, So this is how you can tell Google, about the pages you have on your website. Now you’ve optimised your website for ranking on google. So when the user searches for your website or your posts, Your website will appear in search results. So that’s it guys! This is how you can rank your website for google.