What is the golden rule of email marketing?

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2 months 6 days ago #1281 by Elias
What is the golden rule of email marketing? was created by Elias
What is the golden rule of email marketing?

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2 months 6 days ago #1282 by Elias
Answered by Elias on question What is the golden rule of email marketing?
First Rule: Identify Yourself

People should never have to read your email to determine who you are and why you have sent them an email. Therefore, creating an identity and answering the two questions “who” and “why” are the first steps toward succeeding in email marketing.

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