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What is the golden rule of email marketing?

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6 months 3 weeks ago#1281by Elias
What is the golden rule of email marketing?
  • Elias
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6 months 3 weeks ago#1282by Elias
First Rule: Identify Yourself

People should never have to read your email to determine who you are and why you have sent them an email. Therefore, creating an identity and answering the two questions “who” and “why” are the first steps toward succeeding in email marketing.
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